Blog
Plain-spoken writing on starting and growing a business with AI–and the foundation that makes any of it work.
- Starting with AIJuly 20, 20266 min read
You probably don't need an MBA to start a business anymore
Courses go stale the week they're filmed. An MBA is slow and expensive. When the ground is shifting this fast, the only way to learn is to build in real time.
- Starting with AIJuly 18, 20265 min read
The only revenue formula a small business needs
Three numbers decide how much money your business makes. Nudge each one up by a third and you nearly double revenue — without doubling your customers.
- Starting with AIJuly 16, 20266 min read
Why AI makes your marketing generic — and how to fix it
AI doesn't make bad marketing. It makes average marketing, at scale. The fix isn't a better prompt — it's giving the model something to be un-average about.
- Starting with AIJuly 14, 20267 min read
How to start a business with AI in 2026 (what actually matters first)
AI made starting a business easy. It didn't make growing one easy. Here's the order of operations that actually works when you build with AI.
- For small organizationsJuly 12, 20266 min read
What a visitor actually decides in the first five seconds on your church website
Before anyone reads your service times, they've already decided whether this place might be for them. Here's what they're really looking for.
- Starting with AIJuly 10, 20265 min read
The customers raising their hands are the ones you're ignoring
A cautionary tale about a company that found its real audience and refused it — because that audience wasn't the one they wanted.
- Starting with AIJuly 8, 20265 min read
Sales isn't persuasion — it's solving the problem your customer already named
If you think you're bad at sales, you're probably doing the hard version: forcing your product into someone's life. There's an easier one.
- For small organizationsJuly 6, 20266 min read
Why your website redesign didn't help (and what to do before the next one)
A new website rarely fixes a growth problem, because the problem usually isn't the website. Here's the work that has to come first.